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☆ PR firms are running execs' LinkedIn profiles — and turning ghostwriting into big business
▼ + stars: | 2024-04-25 | by ( Marta Biino | Lauren Johnson | ) www.businessinsider.com time to read: +9 min

Executives looking to boost their own profiles have for years paid freelancers to ghostwrite their LinkedIn posts. Now big PR firms are getting into the game, and LinkedIn profile management is going mainstream. Business Insider spoke to 14 PR firms that said more companies are asking for LinkedIn writing and strategy services for their leaders. Zappa said he does not offer specific rates for LinkedIn posts and instead includes LinkedIn in broader content contracts. However, he estimated that PR firms solely focused on LinkedIn ghostwriting could charge companies $5,000 a month for three to five LinkedIn posts.

Persons: Erin Ledbetter, Weber Shandwick, Ogilvy, Contessa Kellogg, Winters, resharing, There's, Lana McGilvray, Katie Burcham Glasshoff, execs, Chris Harihar, Dan Allocca, Joe Zappa, Zappa, Nicola Dodd, Laura Franklin, Franklin, Kim Metcalfe, Zeno Group's, —, upend ghostwriting, William Dobinson, Farrer Kane, Greg Swan, Lewis Goldberg, Claude Organizations: Business, Zeno, LinkedIn, Weber, Purpose, The Washington Post, BCW, Crenshaw Communications, Sharp Pen Media, Ogilvy UK, ghostwriting, London, Finn Partners, KCSA Strategic Communications Locations: Ketchum, gatekeepers, Midwest

☆ 4 Slack communities helping creators of color and women land paid deals and discuss obstacles they face building businesses
▼ + stars: | 2024-03-08 | by ( Shriya Bhattacharya | Marta Biino | ) www.businessinsider.com time to read: +7 min

For creators and influencers, working online means it's not always easy to build community. TikTok creator Morgan Gadley started the Slack workspace OohhMG in early January because she wanted other BIPOC creators to have access to the brand deal opportunities that were constantly flooding her inbox. Here are four Slack workspaces helping women and creators of diverse backgrounds build their brands, as well as three other groups for influencers. After that, she started introducing creators of color with smaller followings into the group. Other Slack groups for influencersHere are three other Slack groups that influencers told BI have helped them make industry connections or land deals:

Persons: Slack, TikTok, Morgan Gadley, Jessy Grossman's, —, I've, Florence Howard, Shaakira Molisho, they've, Gadley, Grossman, she's, Calveiro, Ogilvy, Naimeesha Murthy, influencers Organizations: Business, Walmart, LinkedIn, Products, Women Locations: New York, India

☆ Influencers are landing paid brand partnerships and UGC deals in an unexpected new way: Slack groups
▼ + stars: | 2024-02-08 | by ( Marta Biino | Shriya Bhattacharya | ) www.businessinsider.com time to read: +6 min

That Slack group? While many of the other Slack groups creators said they'd used were free, this particular one charges membership fees of $41 per month or $588 a year. Like the existing Slack group, this one will also charge users. AdvertisementCalveiro is excited about this because of the group's potential to create a safe, engaged community where all questions are welcomed. "I haven't yet seen a truly successful Slack channel just for creators, and I think it's so needed," she said.

Persons: —, Ogilvy, Slack, I've, Kristen Bousquet, Bousquet, she's, Patricia Redulla, Redulla, She's, Calveiro, they'd, Jessy Grossman Organizations: Service, Influencer, Business, Messaging, workspaces, UGC, Adolescent

☆ 3 Key Ways to Improve Pay Equity for Creators of Color
▼ + stars: | 2024-01-12 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +6 min

At other times, she's chatting with her white counterparts about how better to address the unique needs of creators of color. Influencer marketers, creators, and public relations professionals BI spoke with said they're working to ensure this doesn't happen in the creator economy, often referencing research from the past few years that details the pay inequity between white creators and creators of color. Based on this data, three influencer marketers and creators shared their recommendations with BI on improving pay equity for creators of color. Koo also notes the unique responsibility people in her position have in paying creators of color equitably. "Influencer marketing professionals have great power in driving DEI conversations by choosing which voices should represent prominent brands," she said.

Persons: Petit's, influencers, Yasmin Koo, Ogilvy, Booth, Megumi Robinson, Petit, Antonia Alakija, they're, Alakija, Koo Organizations: Business, Meta, League, Color, Association of National, ANA, PR, Belle Communication

☆ Insiders question WPP CEO Mark Read's bounceback plan after chaotic period of mergers, account losses, and a stock market slump
▼ + stars: | 2023-10-25 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +11 min

"OMD and Publicis are winning all the meaningful pitches," said a former WPP agency executive, referring to competitors Omnicom and Publicis Groupe. Further, GroupM is just one of the many parts of WPP's business that Read needs to fix. Insiders describe a whirlwind of change but confusion about the bigger visionA current WPP agency executive said they were frustrated by what they described as a vacuum of information about the bigger strategy for WPP. Getty Images"It feels like something bigger has to happen now," said a current WPP agency executive. The ongoing pitch for Volkswagen's $4 billion global media business underscores the tremendous amount of resources needed to win the proposal, and the huge prize at stake.

Persons: Christian Juhl, San, GroupM, Publicis, Kirk McDonald, McDonald didn't, Ogilvy, it's, Thomas Singlehurst, Juhl, Mark Read's, It's, Read, Martin Sorrell, AKQA, Sard, Wunderman Thompson, J.Walter Thompson, Joanne Wilson, Andrew Scott, Roberto Quarta, Angela Ahrendts, Craig Barritt, —, haven't, Clark, Arthur Sadoun, WPP's Read, Michael Farmer Organizations: WPP, Publicis, L'Oreal, Omnicom Media Group, Pfizer, North, GroupM, Verizon, Discovery, Adobe, Citigroup, Shanghai, reined, AKQA Group, Finsbury Glover, Partners, Young, Rubicam, London Stock Exchange, Brexit, Getty, Burberry, Apple, The New School Industry, VW, Groupe, Epsilon Locations: San Francisco, China, EssenceMediaCom, Kansas, Kansas City, New York, Mayfair , London, New York City

☆ 'B2B influencers' like CEOs and doctors are seeing a surge in demand from brands for marketing campaigns. Here are 5 key findings from a new survey.
▼ + stars: | 2023-09-25 | by ( Marta Biino | ) www.businessinsider.com time to read: +4 min

The company describes B2B influencers as those with "credible expertise rooted in proven experience that contributes to professional opinion." B2B influencers are, for example, company founders, C-suite employees at brands, researchers, doctors, and academics. 67% of B2B influencer campaigns had more impact on the brands' marketing performance than brand-only campaignsAnd over three-quarters of marketers said they expected influencer marketing to outperform brand-only marketing in the near future. Traditionally, the lack of measurable outcomes in influencer marketing has been a hurdle in securing marketing budget increases, the Ogilvy study said. Many influencer-marketing campaigns are considered "awareness" campaigns, or campaigns that aim to spread the word about a certain brand.

Persons: Ogilvy, Rahul Titus, they're, James Baldwin, Beth Saint, We're, influencers Organizations: EY, JPMorgan, Nokia, IBM, B2B, Ogilvy, YouTube, Facebook, LinkedIn

☆ The Many Roles of Pros in Golf Architecture
▼ + stars: | 2023-09-13 | by ( Paul J. Sullivan | ) www.nytimes.com time to read: +1 min

(Ogilvy played three times on Presidents Cup teams.) But he has two partners in the design firm who know the intricacies of building a course. “It’s better to have three minds in there,” said Ogilvy, who won 12 times on the PGA and European Tours. “What I liked was their input into what scared them on a shot,” said Weed, who was mentored by the designer Pete Dye. But many of the pros who have helped design enduring courses relied on a solid team under their brand name.

Persons: Ogilvy, “, ”, Bobby Weed, Weed, Pete Dye, Jack Nicklaus, Bob Cupp, Jay Morrish, Greg Norman, Jason McCoy, Ben Crenshaw, Coore Organizations: Presidents Cup, PGA, Club Network Locations: Australia, United States

☆ Some workers are super commuting to avoid relocating amid a push for employees to return to offices
▼ + stars: | 2023-09-13 | by ( Kylie Kirschner | ) www.businessinsider.com time to read: +4 min

Instead of relocating to be near their office, some workers are super commuting a few days a week. But some workers, forced to appear in person at the office, have taken commuting to the extreme — super commuting to the office hours away by plane. For some workers, especially ones who were hired remotely, a return to office would ostensibly mean relocating. AdvertisementAdvertisementBoeing CEO David Calhoun set an extreme — and much-criticized — example of extreme commuting. Are you being affected by return-to-office policies and considering an extreme commute?

Persons: David Calhoun, LOGAN CYRUS, Brian West, —, Frank Croasdale, Sophia Celentano, Celentano Organizations: Boeing, Ogilvy, Get, Service, Meta, Apple, Google, Employees, Wall Street Journal, Getty, Wall Street Locations: Wall, Silicon, Virginia, New Hampshire, South Carolina, Connecticut, Calhoun, West, California, Austin , Texas, Texas, Austin, Charleston, New Jersey

☆ Chinese EVs are now seen posing a 'real threat' to Europe's auto industry
▼ + stars: | 2023-09-06 | by ( Hannah Ward-Glenton | ) www.cnbc.com time to read: +3 min

Bloomberg | Bloomberg | Getty ImagesChinese electric vehicles pose "a real threat" to the European car industry, according to Christian Kames, managing director at financial advisory firm Lazard. Kames spoke from the IAA Mobility Conference in Munich, where the number of Chinese companies has soared since the last event. watch nowThe increase in Chinese companies in attendance shows that these firms "really have the European market … as the next market they want to conquer," Kames said. European companies are 'ready to engage'European auto manufacturers are well aware of the competition brought about by Chinese companies, Christian Kames told CNBC. "[European carmakers] get it now, that the Chinese [automakers] are a real threat.

Persons: Christian Kames, Lazard, Kames, Warren Buffet, carmaker BYD, Xpeng, Brian Gu, Luca De Meo, Monday, De Meo, China's, Chris Reitermann, CNBC's Evelyn Cheng, Reitermann Organizations: Munich, Bloomberg, Getty, IAA, IAA Mobility, CNBC, UBS, Renault, Ogilvy Asia Pacific Locations: Munich, Germany, Asia, Europe, Hangzhou, China, Swiss, European, Greater China

☆ One part of China’s consumer market is holding up against a broad decline
▼ + stars: | 2023-08-30 | by ( Evelyn Cheng | ) www.cnbc.com time to read: +4 min

Customers enjoy food at a new Costco store in Shanghai on the first day of its trial operation on March 10. China News Service | China News Service | Getty ImagesBEIJING — If retail sales slowed this summer, it hasn't felt that way in parts of China. In the weeks around early July, New York residents David and Susan Schwartz visited three Costco stores, known as warehouses, on the outskirts of Shanghai and the neighboring city of Suzhou. China's retail sales slowed to a 2.5% year-on-year increase in July, adding to growing uncertainty about the country's future growth. Chris Reitermann CEO, Ogilvy Asia Pacific and Greater ChinaThe massive property market, where the majority of household wealth is stored, accelerated its decline in July.

Persons: hasn't, Susan Schwartz, David Schwartz, David, Susan, Malin, Goetz, Kate Spade, they're, Chris Reitermann, Ogilvy's Reitermann, Daniel Zipser Organizations: Costco, China News Service, Getty, BEIJING, U.S, Ogilvy Asia Pacific, CNBC, McKinsey Global Institute, Media, McKinsey Locations: Shanghai, China, New York, Suzhou, U.S, Hangzhou, Ningbo, York, Greater China

☆ Two measures of global corporate health flash red
▼ + stars: | 2023-08-04 | by ( ) www.reuters.com time to read: +5 min

Moller-Maersk (MAERSKb.CO) lowered its estimate for global container trade this year as companies reduce inventories and higher interest rates and recession risks in Europe and the United States drag on global economic growth. The company, one of the world's biggest container shippers, said it expects container volumes to fall by as much as 4%. Maersk controls about one-sixth of global container trade, transporting goods for retailers and consumer companies such as Walmart (WMT.N), Nike (NKE.N) and Unilever (ULVR.L). The International Monetary Fund last week said that it expects global economic growth to slow this year, led by advanced economies even as food prices have come down and the March banking turmoil has been contained. It expects the global growth to slow to 3% this year and next, from 3.5% last year.

Persons: Jon Nazca, . Moller, Mark Read, Grey, Sophie Lund, Yates, Hargreaves Lansdown, Swift, David Jackson, Josephine Mason, Catherine Evans, Deepa Babington Organizations: Triple, Majestic, REUTERS, Maersk, WPP, Walmart, Nike, Unilever, Reuters, Ogilvy, Apple, Amazon.com Inc, Companies, Global, Nissan, Caterpillar, Monetary Fund, DHL Group, Thomson Locations: Strait, Gibraltar, Algeciras, Spain, U.S, Europe, United States, Beijing, slowdowns, China

☆ Two measures of corporate health flash red
▼ + stars: | 2023-08-04 | by ( ) www.reuters.com time to read: +4 min

Persons: Jon Nazca, . Moller, Mark Read, Grey, Sophie Lund, Yates, Hargreaves Lansdown, Josephine Mason, Catherine Evans Organizations: Triple, Majestic, REUTERS, Maersk, WPP, Walmart, Nike, Unilever, Reuters, Ogilvy, Apple, Amazon.com Inc, Companies, Global, Nissan, Caterpillar, Monetary Fund, DHL Group, Thomson Locations: Strait, Gibraltar, Algeciras, Spain, U.S, Europe, United States, Beijing, slowdowns, China

☆ Brian Harman powers to 2023 Open Championship victory, clinching first career major
▼ + stars: | 2023-07-23 | by ( Jack Bantock | ) edition.cnn.com time to read: +19 min

CNN —Brian Harman won the 151st Open Championship on Sunday, sealing the first major of his career in dominant fashion. When Faldo birdied at the subsequent hole, Hoch's hopes of a first major win similarly went up in the air. David Cannon/Getty Images Europe/Getty Images Lorena Ochoa, US Women's Open (2005) Ochoa secured a top-four finish at the 2005 US Women's Open. Not when you led at the final hole. A par at the final hole would have been enough to put the American into the playoff, but an agonizing missed putt [pictured] epitomized her painful afternoon in San Francisco.

Persons: Brian Harman, Australia’s Jason Day, Austria’s Sepp Straka, Tom Kim, Jon Rahm, Harman, “ I’m, ” Harman, Osullivan, Brooks Koepka, Wyndham Clark, Rahm, Kim, Rory’s, Argentina’s Emiliano Grillo, ” McIlroy, “, ”, Luke Walker, Greg Norman, France’s Jean van de Velde, –, McIlroy, Andrew Redington, Sam Snead, Snead, Lew Worsham, Louis, Arnold Palmer, Palmer, Billy Casper, Casper, Ed Sneed, Sneed, Fuzzy Zoeller, Tom Watson, Watson, Scott Hoch, Hoch, Nick Faldo, skyward, Faldo birdied, Hoch's, Mark Calcavecchia, Calcavecchia, Colin Montgomerie, Germany's Bernhard Langer, Norman, Faldo, David Cannon, Jean Van De Velde, Van De, Van De Velde, Frenchman, Barry Burn, Paul Lawrie, Lorena Ochoa, Ochoa, Birdie Kim, Harry, Phil Mickelson, Mickelson, Lefty, Geoff Ogilvy, Ezra Shaw, Stewart Cink, Warren Little, Dustin Johnson, Johnson, Graeme McDowell, Donald Miralle, Jason Dufner, Dufner, Keegan Bradley, Bradley, Adam Scott, Ernie Els, Scott, Jordan, Buddy, Jordan Spieth, Danny Willett, Spieth, Jim Watson, Lexi Thompson, Yuka Saso, Thompson, Sean M, Mito Pereira, Pereira, Justin Thomas, Will Zalatoris, Christian Petersen, Van de Velde, Stuart Franklin, Ghostbuster Harman, Tommy Fleetwood, Read, Brian Harman shrugs, unflappable Organizations: CNN, 151st, PGA, Reuters, Northern, Royal Liverpool, PGA Championship, North, Louis Post, Bettmann, Augusta, Augusta National, Getty, Ryder, American, Scottish, Team Europe, . Augusta National, Barry Burn . Pictures, South Korean, Chevron, Royal Lytham, Nasa, Mito, Southern Hills Country Club, eventual Locations: Royal Liverpool, South, Georgia, Carnoustie, Augusta, North America, San Francisco, Kiawah, Europe, Jean Van De Velde , British, Scotland, Mexican, British, Turnberry, Atlanta, American, New York, St, Annes, squander, Tulsa, Liverpool, Harman’s

☆ AI is making a big impact on influencer marketing and industry insiders are debating how to label and regulate it
▼ + stars: | 2023-07-03 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

According to a survey from influencer-marketing agency Izea, 86% of internet users believe that AI-generated content broadly should be disclosed. And regulating AI disclosure might be easier said that done, industry insiders said, as AI might soon pervade nearly all aspects of content creation. There's a very fine line between AI-generated virtual influencers and AI-assisted real influencers, so where does the labeling begin and end?" On the platform side, it's unclear if or when any steps will be taken to label AI content. "AI content is so easy to mass produce and improving so rapidly that we will struggle with labeling all the AI content out there, it will be easier to label what isn't made by AI," he said.

Persons: Ogilvy, Ogilvy influencer, — Ogilvy, Shah Rukh Khan, Lu —, Cameron Ajdari, It's, Izea, pervade, Emma Downer, Downer, Cynthia Ruff, Lia Haberman, There's, Avi Gandhi, Pinterest, Alasdair Mann, Mann Organizations: WPP, UCLA, YouTube, Meta

☆ I super-commute by plane to my internship to avoid expensive east coast rent. Here's how it works.
▼ + stars: | 2023-07-01 | by ( Grace Kay | ) www.businessinsider.com time to read: +6 min

Sophia Celentano went viral on TikTok after she shared how she commutes by plane to her internship. She said the unusual commute allows her to save money on expensive east coast rent. I'm usually at my gate by around 5:15 a.m., which is exactly when boarding starts. My morning flight often lands about 15 minutes early. I get to the office usually around 8:30 or 8:45 a.m., and that's when I start my full 9-to-5 workday.

Persons: Sophia Celentano, Celentano, Ogilvy, I'd, I'm, it's, I've, Uber, — Organizations: TSA, Newark Penn Station, New Locations: Charleston, Richmond , Virginia, Newark, New York City, New Jersey, Virginia

☆ Efforts to label AI content in influencer marketing are gaining steam, but industry insiders warn regulation will face hurdles
▼ + stars: | 2023-06-29 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

☆ Some advertisers are requiring their agencies to disclose when they use generative AI
▼ + stars: | 2023-06-17 | by ( Lara O'Reilly | Ryan Joe | ) www.businessinsider.com time to read: +4 min

Some big advertisers want to know exactly when their agencies are using generative AI. And in its current form, generative AI can create derivative content. And WPP ad agency Ogilvy is advocating for advertisers and social media platforms to disclose the use generative AI in influencer campaigns, The Financial Times reported. "You need to sit down with your agency and ask how they are using generative AI." He said he's in active conversations with the heads of all the agencies the alcohol giant works with about how they are experimenting with generative AI tools.

Persons: Reed Smith, Ruben Schreurs, Schreurs, — Andrew Robertson, —, Ogilvy, Keri Bruce, Bruce, L'Oréal, we've, Asmita Dubey, Edward Pilkington, Lesley Klein Organizations: BBDO, Ad, WPP, Financial Times, of National, Diageo, Diageo North Locations: Diageo North America

☆ A TikToker from South Carolina says she flies to work in New Jersey instead of renting, and saves thousands of dollars doing that
▼ + stars: | 2023-06-16 | by ( Kwan Wei Kevin Tan | ) www.businessinsider.com time to read: +3 min

A South Carolina woman has a life hack for saving on rent: She flies to her workplace in New Jersey. Sophia Celentano is an intern at Ogilvy Health, where she goes into the office once a week. Celentano said on Linkedin that her flights are cheaper than "paying $3400+ a month for rent." A TikToker from South Carolina went viral after she revealed that she saves on rent by catching flights to her workplace in New Jersey. Celentano elaborated on her commute in a Thursday LinkedIn post, breaking down the comparative cost of flying versus renting in New Jersey.

Persons: Sophia Celentano, Celentano Organizations: Ogilvy Health, Linkedin, University of Virginia, Newark Airport, LinkedIn Locations: Carolina, New Jersey, South Carolina, Charleston, New York, Newark, Manhattan, Jersey City

☆ 21-year-old flies 600 miles a week to avoid paying $3,500-a-month New York rent—here's how much she saves
▼ + stars: | 2023-06-15 | by ( Morgan Smith | ) www.cnbc.com time to read: +1 min

Since early June, Celentano has commuted by plane once a week to her summer internship at Ogilvy Health in Parsippany, New Jersey, from her parent's house in Charleston, South Carolina. Celentano didn't want to join the legions of summer interns fighting for affordable housing in and around New York City. And her job only requires her to be in the office — about a 45-minute drive from downtown Manhattan — once, sometimes twice, per week. For Celentano, commuting four-plus hours by plane weekly was a much easier pill to swallow than paying New York rent for three months on an intern's salary. "I didn't think twice about it," Celentano, a rising senior at the University of Virginia, tells CNBC Make It.

Persons: Sophia Celentano's, she'll, Celentano, — Organizations: Charleston International Airport, Ogilvy Health, University of Virginia, CNBC, Companies Locations: Parsippany , New Jersey, Charleston , South Carolina, New York City, Manhattan, New York, Charleston

All were taken by renowned British photographer Hugo Burnand at Buckingham Palace. In this photo made available by Buckingham Palace on Monday, May 8, 2023, Britain's King Charles III poses for a photo in full regalia in the Throne Room, London. Britain's Queen Camilla poses for a photo in The Green Drawing Room of Buckingham Palace, London. In this photo made available by Buckingham Palace on Monday, May 8, 2023, King Charles III and Queen Camilla are pictured in the Throne Room at Buckingham Palace, London. Lady Ogilvy and Prince Edward, the Duke of Edinburgh, in the Throne Room at Buckingham Palace, London.

☆ WPP Says Growth Target on Track Despite Softness From Some Tech Clients
▼ + stars: | 2023-04-28 | by ( Megan Graham | ) www.wsj.com time to read: 1 min

The WPP headquarters in New York. Chief Executive Mark Read said the company has seen some slight softness from some of its technology clients following several years of increasing budgets. Photo: WPPAdvertising holding company WPP PLC says it is on track to hit its organic growth target this year as other parts of its business help offset lower spending from some technology clients. Newsletter Sign-up WSJ | CMO Today CMO Today delivers the most important news of the day for media and marketing professionals. The measure strips out currency fluctuations, acquisitions, disposals and costs such as expenses billed to clients.

☆ The CEOs of the world's biggest advertising companies just outlined how AI is about to transform their businesses
▼ + stars: | 2023-04-28 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

Advertising agency CEOs are eager to signal their companies' AI expertise to Wall Street. Speaking on this quarter's earnings calls, executives at the world's largest advertising agency groups also outlined some of their recent AI client projects and technology task forces. "What's changed over the last six months is the application of AI through generative AI into the creative process," Read said. Omnicom is running more than 20 projects where it combines Omnicom's historical data with GPT's automation technology, Wren said, though he didn't specify exactly how it was being deployed. That will require more creative assets, Sadoun said on the Publicis earnings call.

☆ WPP, Like Ad-Company Rivals, Says It Expects 2023 Growth
▼ + stars: | 2023-02-23 | by ( Megan Graham | ) www.wsj.com time to read: +2 min

WPP PLC is the latest major advertising holding company to say it expects continued growth in 2023 as clients keep spending on its services. PREVIEWWPP said like-for-like revenue less pass-through costs increased 6.9% in 2022 and 6.4% in the fourth quarter. Total revenue in 2022 was £14.4 billion, equivalent to about $17.3 billion, while revenue less pass-through costs was £11.8 billion. Chief Executive Mark Read said that consumers have continued to spend, and clients have continued to invest in their brands. Omnicom Group Inc. and Publicis Groupe SA both said they expect organic revenue growth this year of 3% to 5%.

The answer is simple, according to more than a dozen Washington insiders, FTX employees, and crypto industry observers who spoke with Insider. I don't think anyone believed that he was going to fund candidates who were, quote unquote, committed to ending pandemics who were also hostile to the crypto industry." Alex Wong/Getty ImagesRebuffed by the SEC, Bankman-Fried turned his attention to Congress. "It's not that he was welcoming regulation," says the senior figure in the crypto industry who attended meetings with Bankman-Fried. But while Bankman-Fried was busy wooing Washington, FTX was about to become Exhibit A in the case for more effective oversight of the crypto industry.

☆ Complexity for Marketers Has Meant Opportunity for Ad Agencies
▼ + stars: | 2022-11-14 | by ( Megan Graham | ) www.wsj.com time to read: +7 min

Their performance is striking compared with ad agencies’ plight five years ago: Facebook and Google had established direct relationships with marketers and were winning growing portions of their ad budgets before agencies could even offer their services. Newsletter Sign-up WSJ | CMO Today CMO Today delivers the most important news of the day for media and marketing professionals. PREVIEWSome major owners of ad agencies watched their growth slow or flatten in 2017 and 2018. Agency companies have responded by building practices to help marketers on platforms like TikTok and Amazon. Marketers navigate outside partnersSome major marketers still want to keep a close handle on some of their data efforts.

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